One in a Million

The “One In A Million – Teachers Who Make A Difference” is a nationwide initiative to collect the names of one million teachers who have made a difference in someone's life.  Anyone in America could place a teacher’s name into the National Teachers Hall of Fame’s (NTHF) archives with a minimum donation of one ($1) dollar. A nationally known celebrity will be identified to serve as the spokesperson with the goal of elevating the status of the teaching profession and, thus, changing the course of education for the future of America.

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See a complete listing of One in a Million Teachers

A national media campaign, led by The Public Broadcasting Service (PBS), will have an immediate and far-reaching impact on the importance of teacher recognition, and the teaching profession in American culture.  PBS currently provides quality TV programming to 354 noncommercial stations serving all 50 states.  PBS and its member stations reach nearly 90 million people weekly.  The national media campaign will include television, radio and members of the press.   A PSA documentary will be the featured media event.

PURPOSE

Elevating the teaching profession encourages active teachers to remain in teaching, presents young people with a career option, and rallies everyone to address a critical need for the future of education in this country. 

IMPACT

The impact will have far reaching consequences:

  • Elevate the status of the teaching profession.
  • Reprioritize education to the top of the American agenda.
  • Change the course of education for the future of America.    

CONCEPT

All of us can identify at least one extraordinary teacher who had an impact on our lives. The “One In A Million” initiative asks Americans to thank at least one teacher by archiving his or her name at The National Teachers Hall of Fame. This honors the teacher and preserves a teaching legacy.

CELEBRITY SPOKESPERSON

A nationally known celebrity will be identified to serve as the spokesperson with the expectation of appearing in any PSA or gala event designed to launch the program. The impact will have far reaching consequences:

  • Elevate the status of the teaching profession.
  • Reprioritize education to the top of the American agenda.
  • Change the course of education for the future of America.    

STRATEGY  

  • Gala media event to launch the “One In A Million” initiative.
  • Public service announcements (PSA) to promote the “One In A Million” initiative.
  • Media campaign to build on PSA promotions.
  • Grand finale event to celebrate the successful completion of “One In A Million”.

ENDORSEMENTS

Ralph Dickerson, Assistant Road Manager, Earth, Wind & Fire
Gene Mingo, Pro Football Hall of Fame, Denver Broncos

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